The innovative program utilizes an integrated innovative socio-entrepreneurship model to promote access to enhanced complementary foods in rural Kenya while economically empowering women. The hypothesis is that increasing access to high protein complementary foods will improve early childhood development outcomes. This model leverages women’s social networks to extend supply chain at the last mile in delivery of enhanced complementary foods to mothers of children aged children aged 6-24 months in rural areas. Bulky enhanced commercially available complementary food was hygienically re-packaged to small quantities, and sold by trained door to door by women entrepreneurs. In addition, women entrepreneurs trained mothers on proper food nutrition and age-appropriate complementary foods while making a sales’ pitch.
The primary objective was to improve early childhood development outcomes in children aged 6-24 months using a unique business model driven by women that increases availability and demand for complementary foods through repackaged affordable sizes in Kenya.
The secondary general objective was to empower rural women economically.